URAWarrior Growth Acceleration
A strategic engagement from Fractional Venture Partners to help URAWarrior achieve sustainable revenue and fundraising success through coordinated execution across enterprise sales, product development, and go-to-market strategy.
Executive Summary
URAWarrior has built a compelling solution for employee benefits optimization, but needs focused execution to achieve sustainable revenue or successful fundraising.
The Challenge
Bershan Shaw is currently funding URAWarrior from personal resources. To break this cycle, the company must either generate meaningful revenue or secure external financing.
Our Approach
Fractional Venture Partners brings a proven model: assembling elite specialists for high-stakes missions. We'll deploy coordinated expertise across sales, product, and investor relations—with clear outcomes and accountability.
Success Milestones
- • Close the Hollard enterprise deal
- • Reach $100k in Annual Recurring Revenue (ARR)
- • Secure $1M+ in financing
Previous Engagement Summary
Our initial engagement demonstrated value across multiple fronts. We moved quickly from introduction to execution, creating momentum in enterprise sales and establishing the foundation for investor conversations.
Enterprise Sales Support
- • Hollard deal: Advanced from introduction to active negotiation
- • Consulted with PEO experts (Chris Fitzjarrald and others) to inform Hollard pricing strategy
- • Established foundation for formal sales partnerships in next phase
Product & Design
- • Built demo enterprise dashboard to showcase B2B capabilities
- • Preliminary exposure to dev team; identified need for deeper engagement and architecture planning
Investor Materials
- • Created comprehensive pitch deck with financial models
- • Developed one-pager and executive summary for investor outreach
Fundraising Strategy
- • Mapped target investor profiles and outreach strategy
- • Advised on valuation and term sheet considerations
- • Connected with potential investor network
Key Insight: The previous engagement validated that URAWarrior has strong fundamentals. What's needed now is sustained, coordinated execution to close deals and secure funding.
Proposed Scope
Four coordinated workstreams, each led by proven specialists. Every deliverable ties directly to closing deals or securing funding.
Enterprise Sales & Revenue Generation
Close Hollard deal and build repeatable sales motion
- •Hollard deal closure support and negotiation
- •Sales partnership development and management
- •Sales playbook and collateral development
- •Pipeline development with target enterprise accounts
- •Commission structure optimization for sales team
Product Development & Architecture
Strengthen product foundation and technical roadmap
- •Deeper engagement with internal dev team
- •Product roadmap refinement based on enterprise feedback
- •UI/UX improvements to demo dashboard
- •Technical architecture assessment
- •Product-market fit validation with pilot customers
Fundraising & Investor Relations
Execute targeted fundraising campaign
- •Investor outreach and relationship management
- •Pitch deck refinement and design
- •Financial model updates and scenario planning
- •Term sheet negotiation support
- •Fundraising milestone tracking
Marketing & Brand Development
Build market presence and customer acquisition channels
- •Social media strategy and potential channel takeover
- •Content strategy and messaging
- •Brand refinement and visual identity updates
- •Website and marketing collateral improvements
- •Customer acquisition campaign development
Team Structure
FVP assembles the right talent configuration for your specific goals. This is our proposed cast for URAWarrior's growth mission.
Fractional Venture Partners Core
Jon Bradford
Provides strategic vision and executive leadership. Designs project initiatives and resource allocation strategies, ensuring every investment drives measurable business outcomes.
Alvaro Garibay
Orchestrates cross-functional execution of approved initiatives. Maintains operational momentum through proactive coordination and systematic delivery management.
Bree Bandy
Architects specialist deployment and budget optimization. Translates business objectives into scoped engagements and ensures capital efficiency across commissioned work.
Specialist Network
Leading expert in the PEO industry with deep knowledge of benefits optimization and enterprise sales in this vertical.
Industry insights, strategic advisory on PEO market dynamics, enterprise sales support (revenue share basis)
Founder of Ignited, a marketing agency with expertise across major brands including Sony, NBC, and emerging startups.
Social media takeover strategy, Ignited marketing program development
12-year Chief Creative Officer at Colab, 120+ early-stage companies. Fractional Creative Director, MVP Brand Sprints, Pitch Polish.
Product UI improvements, investor pitch deck design, brand refinement
South African-based entrepreneur and technologist with expertise in talent identification and team building.
Personnel recruitment and talent identification for Hollard opportunity, South African market expertise
Content strategist specializing in brand storytelling and digital content development.
Content strategy, messaging architecture, storytelling for investor and customer audiences
Will conduct initial assessment and audit of existing dev team and codebase, providing recommendations on path forward.
Dev team assessment, codebase audit, architecture recommendations
Investment Structure
Transparent pricing with milestone-driven equity alignment. We win when you win.
Monthly Retainer
October, November, December 2025
Covers core FVP team coordination, specialist management, and strategic oversight across all workstreams.
Creative & Specialist Budget
Anticipated budget with projects scoped and approved throughout engagement
An anticipated pool of approximately $30,000 for specialist work. Individual projects will be scoped and approved throughout the 3-month engagement based on priorities and opportunities as they emerge.
Work may be commissioned across the following areas, utilizing specialists from our network or others to be identified:
- • Visual design and brand work
- • Marketing program development
- • Dev team assessment and architecture recommendations
- • Content strategy and production
- • South African talent recruitment and market expertise
- • Additional specialist capabilities based on evolving needs
Approval Process: Jon Bradford (Executive Producer) develops project concepts and coordinates with Bree Bandy (Account Manager) to scope specific engagements with specialists. Each project is reviewed and approved before work commences. Alvaro (Producer) then coordinates execution of approved initiatives.
Flexibility: This anticipated budget provides a framework for planning, but actual deployment will be driven by your priorities and strategic opportunities throughout the engagement. Projects can involve the identified specialists or others we discover along the way.
Equity Component
Milestone-accelerated vesting aligns our incentives with your success
Structure
Acceleration Milestones
Additional Considerations
Total Investment Summary
Engagement Timeline
Three months of intensive, coordinated execution. Each month builds toward revenue or financing milestones.
Foundation & Momentum
- •Finalize Hollard deal terms and negotiation strategy
- •Kickoff internal dev team deep-dive and architecture assessment
- •Launch targeted investor outreach (5-7 priority prospects)
- •Initiate social media and marketing strategy development
Execution & Traction
- •Push Hollard deal to closure
- •Product improvements based on enterprise feedback
- •Investor meeting cadence (2-3 meetings per week)
- •Marketing campaign launch (social, content, outreach)
- •Pipeline development with 3-5 additional enterprise prospects
Close & Scale
- •Close Hollard or achieve $100K ARR milestone
- •Finalize term sheet with lead investor(s)
- •Refine product roadmap for post-funding execution
- •Sales playbook completion and rep enablement
- •Transition to post-engagement execution plan
Success Criteria
By December 31, 2025, URAWarrior should have achieved at least one of the following:
Signed contract and first payment received
Recurring revenue milestone achieved
Term sheet signed and funding secured
Ready to accelerate?
Let's discuss how Fractional Venture Partners can help URAWarrior achieve sustainable revenue or successful fundraising in the next 90 days.
Fractional Venture Partners
Elite specialists and pods for mission-critical ventures. Think Hollywood agents for digital builders.